![]() The 22 Immutable Laws of Marketing Summaryīillions of dollars have been wasted on marketing programs that couldn’t possibly work, no matter how clever or brilliant, or how big the budgets. ![]() – ‘The single most wasteful thing you can do in marketing is try to change a mind’ – ‘Marketing is a battle of perceptions, not products’ Ries & Trout argue that there are certain laws of marketing that are ‘immutable’ – they never change: The 22 Immutable Laws of Marketing – by Al Ries & Jack Troutīillions of dollars are wasted every year on ‘clever’ or ‘brilliant’ marketing campaigns that were doomed to fail from the start, because they violate one of the ‘immutable’ laws.
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